Facebook in Asia, Europe and North America Essay Example for Free

Facebook in Asia, Europe and North America Essay The purpose of this report is to develop an insight about the growing use of the web and the number of business opportunities that resulted from it. The report describes some online business opportunities along with the pros and cons of stepping into such businesses. This report will later examine how Facebook has become a successful business enterprise and how it continues to develop in the competitive market of social networking. Introduction There are 389 million online users worldwide and most of them have home internet connections. Figure-1 in the Appendix shows internet user ship by world regions. The figure shows that the major chunk of internet users is in Asia, Europe and North America. The user ship among women and senior citizens especially in the US is increasing. The youth in the US spends a major proportion of their income using the internet and spends many times more than adults do via the internet. Businesses have realized that there are many marketing opportunities that can be realized through the internet. It is predicted that the online advertising expenditure will exceed $106 billion in 2011.   Search and Display advertisements will be the major type of internet advertisements and company spending in such advertisements is expected to grow by 50% till 2011. Online Business Opportunities Of Today Below are some types of online businesses opportunities: Affiliate marketing Affiliate marketing is a way of selling goods on the internet through affiliations or partnerships. The affiliate seller earns commissions for selling the other party’s products. The Amazon.com was the pioneer of the affiliate marketing concept(Holzner,2008). Network marketing Network Marketing is a direct marketing technique. The goods are generally promoted directly using word of mouth and references to consumers in return for compensations. Promoters can keep their own sales force and also earn part of the revenues the sales force brings to them. Niche marketing It is not feasible to compete with bigger and established businesses online or otherwise as these businesses have the necessary resources and expertise to drive out smaller competitors. Through niche internet marketing one can identify the areas ignored by these huge companies and cater to them effectively and efficiently. Hence this requires limiting the focus and target customers. Selling a specialty product or service is an example of niche marketing(Goldman,2008). Blogging One can sell advertisements on blogs and make money as viewership increases. Topics such as love and relationships generate more traffic. Selling private label rights products In such a business you have the authority to modify and sell a pre-existing product such as an online book. The seller even has the right to sell the product under his own brand name and keep all the profits earned.   Email marketing This is a great way to promote goods and services using email. Sending personal emails to target customers regarding latest promotions, sending newsletters and carrying out promotions on third party sites are some examples of email marketing. EBook Writing Talented writers can access sites such as elance.com to find customers .Bidding on subjects you are knowledgeable about is the best approach(Gillin,2008). Online Business Advantages Following are the advantages of starting a business online:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The capital and overhead costs are low as there is no need to acquire new assets.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   You have control over your life. Hence you are your own boss.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Internet connection is easy to acquire. The speed of the internet is a bonus and not a requirement. Internet businesses are often private and do not require too much interaction with the outside world(Jag,2008).  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no need to commute to another location.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no fixed timing. Work schedules are flexible. One can take a vacation or work part time.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Internet allows access to millions of people worldwide efficiently and effectively.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The internet provides many promotional opportunities often for free.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One can start many businesses at once.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The internet business does not require good communication and sales skills. However one must be hard working and determined(Gerakines,2008). Online Business Disadvantages Computer Skills The business owner must be computer literate order to work efficiently. This must be so regardless of the fact that he can hire experts to work for him. Privacy issues Even though many good security mechanisms can be used to protect information online, there are still security issues especially with credit card transactions. Confidential information can be hacked and misused relatively easily. Intellectual Property Rights Law enforcing bodies find it hard to impose copyright restrictions on online businesses as effectively as they can on other businesses. This is because internet is without boundaries. A business plan can easily be copied and regardless of its origin(Facebook,n.d.). Waste The internet is accessible to everyone hence focusing communication to the right market is difficult and leads to wastage. Distractions Interruptions from family, friends, pets, television etc can affect productivity( Veer,2008). Motivation Internet businesses require the owners to be self disciplined and self motivated. It is tempting to delay tasks as there is no accountability to anyone but to oneself. Balance Jiggling family, friends and the online business can be even harder when one has a full time job or other online businesses.

Equality of Access or Opportunity: The Role of Womens Colleges in the 21st Century :: Free Essays Online

Equality of Access or Opportunity: The Role of Women's Colleges in the 21st Century 1. In 2001, almost fifteen million students attended postsecondary institutions in the United States and more than half of these students were women. Of these female students, ninety-eight percent of them attended coeducational institutions, but only two percent of them attended women's colleges (Langdon 2). While this data statistically documents American society's strong belief in the value of coeducation, it also highlights the recent decline in the popularity of women's colleges. As American society has come to believe that the problem of inequality in the education of men and women is no longer pertinent due to the fact that women are now afforded access to higher education, the country has discredited the validity of women's single-sex education. However, the surviving women's colleges are challenging this access-based definition of equality by renewing their mission statements and strengthening their educational goals. By refusing to equate equality of access with equality of opportunity and therefore recognizing the gender inequalities present in the educational system, women's colleges currently serve as the best way to prepare female students for active participation in the public sphere. 2. In order to understand the recent trend towards coeducation, the evolution of the women's college as a response to the lack of access to higher education must first be explored in depth. The women-only institutions that preceded the women's college and were highly popular from the 1820s on were known as "academies" or "seminaries" (Harwarth 1). While they did teach core academic subjects to their pupils, seminaries were seen by many progressive educationalists as an inadequate way to deal with the lack of quality education for females. Such seminaries lacked the governance of a board of trustees that provides educational institutions with permanence, credibility, and direction through the form of a mission statement and economic support in the form of an endowment. Because validity was seen as an essential step towards guaranteeing women a level educational playing- field, women's colleges followed the organizational mold cast by men's colleges, including forming board of trustee s, actions that institutionalized and therefore made important the goal of equal education for women. It was this tenet of equality upon which women's colleges were founded, specifically at this time period the equality of access to higher education. The will of Sophia Smith, founder of Smith College in 1875, stated that that it is "with the design to furnish my sex means and facilities for education equal to those which are afforded now in our Colleges for young men" (Harwarth 4).

Consumer Behaviour with context to E-Commerce

There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the Internet and World Wide Web. E-commerce concept Is In its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Cryptographic Segmentation of Indian People And E-commerce Segmentation is dividing the market In to different segments In order to select the argent customers.Market can be segmented on various bases. Cryptographic Segmentation is done on the basis of lifestyle of the people. In India there been a continuous change in the lifestyle of the people found depending upon the new trend. There is a vast effect and attraction of the western culture on the lifestyle of people. In India the lifestyle of the people Is deferent from people that live in the cities and that in the village. The li festyle of the people living in cities is far more advanced than villagers due to higher facilities and the adaptability of the quicker hang by the urban population.The E-commerce sector had made a very good use of this segment. The people In clues easy and quick access to Internet and there Is also a large use of internet found in this place. They readily and quickly accept the new trends In fashion. The latest clothing trends seen in the movie or any of the glamour world personality is rightly kept in to sell by the shopping sites like Gabon, Mantra, and Shopper's etc. For Ex-: Lean, Margins and Varian Divan these popular young superstars of plywood followed and liked youngsters were selected s brand ambassador of Gabon.Also various imitation Jewelry is being sold online keeping in mind the likings of urban ladies who enjoys wearing new patterns of jewelry. Jaywalkers. Com is an example of such a shopping site where only Jeweler Is being sold. Also in order to wait in long lines a nd going out for having your favorite fast food giants like Pizza Hut, Domino's, Sub Way and various other have enabled online ordering. The availability of the products of various International brands like Emperor Airman, Role and other luxurious brands shows the sign of success of e-commerce.Looking at the lifestyle of urban citizens who like to have dinner out every weekend the coupon's are made available at sites like Group of big v star hotels like Grand Hyatt, which offer weekends buffet dinners. Demographic Segmentation of Indian People and E-commerce In Demographic segmentation the market is segmented on the basis of the Age, Gender, Education, Religion, Nationality, Income, Social Class etc. Starting with the major head Age It has been found that it Is the young generation vastly use Internet on their laptops and mobile phones.They are also the biggest fashion crazy people OFF Gabon, Mantra and Jungle. On the basis of the gender also a separate segment for men, women and ch ildren's can be found on the sites like eBay, Amazon etc. Also there are sites like www. Sheepishness. Com are only for ladies. Keeping in mind the cultural and religious thought and its heavy impact on the Indian customers there are various products like beautiful lightings being sold at the time of dalai also colors and Pushchairs are being sold at the time of Hold.Even idols of god are being made available and the clothing at various festivals such as China Chili and Karts t the time of Invariant etc. For Ex-:Trades. Com Conclusion Various other factors that stand to the success of e-commerce in India are the positive thought in the minds of the people about the originality of the product, also giving the trial option, warranty and cash on delivery and cash back guarantee increases the faith in customers and encourage them to buy online.It has been also perceived that the online price is less as compared to the retail outlets due to the eradication of middlemen in between. Also l ooking at the rush at various public laces in cities as well as villages the government has also enabled online booking of tickets, voter ID cards and passport application facility on the internet. Anus 2-: Marketing Mix is the combination of elements of marketing and the role played by each and every element in the process of marketing There is difference in the behavior of a customer from a city and from that of a customer of a village.Product The villages buy with concept of fulfilling Just necessity and the urban people buy with the concept of fulfilling necessity and also for standard, wish, pleasure and comfort. The products that would be kept for sale in to villagers will mostly comprise of the goods related to the basic necessities such as grains, cloths and various other products that would be a part of their day today life. The products would also be such that which the villagers would easily prefer. For Ex-: The sale of olive oil would not be good in villages as compared to cities.Studies say that villages have great brand loyalty from that of cities. It is important to keep the products of customer's preference in the store. Place The villagers do not have goods means of transportation so the place to be chosen or the retail store must be near to the village as well as the place must be not far away from the main road. As the villagers own vehicles like cycle and motor cycle in due to increase in the transpiration facility and ownership of cars it is easy for them to travel a little longer distance.Price Price would play an important factor in the success of the store. The villagers earns from agriculture and other allied activities. The income of the villager is low as compared to that of an urban citizen. The purchasing power of villager is less due to his income. So it is to be kept in mind that the products to be sold must not be of high price. For this individual packets off product such as biscuits should be sold rather than that of family pa ckets. Even though they can even be reduced in a pack of 4 of 5 biscuits per pack.Promotion Promotion in villages should be done on mediums such as at bus stations, writing on the buses, radios, television etc. Personal Marketing at the time of various meals in the villages can also be very useful. Personal Marketing will have a greater impact on the village customers as all their doubts can be cleared and all the description of the reduce can be given. Also various local events like night matches which happen in villages can be sponsored. In cities the promotion can be done on internet, Railway stations and holdings.People People refer to the persons who would directly do the marketing to the village customers. It is to be kept in mind that the persons selected for personal marketing must be having additional skills like the knowing the local language of the village. It would be best if the marketing person selected would be one among the village which would help in more effective communication with the villagers. In cities it not important to find a person from the area itself and he must know any local language.Process Process is a secret key which can help in winning the minds of the customers. Suppose a customer from the buys a electronic product from the retail store and it has an onsite warranty, it needs to be registered online and there is a need of demo for the usage of the new product then the at the time of the selling the product the online warranty activation can be done at the retail shop itself, the customer can be given the facility to talk to the customer care and confirm his registration process and he demo can also be shown at the shop.As the city customers are well educated they can themselves do this by their own. Physical Evidence Physical evidence refers to the surrounding environment. It is important that the sales persons have a proper uniform look clean, they have their cards, and the store has a wider space and a good interior. Phys ical evidence is much essential in cities as the service expected by the people is more due to competition in the cities while due to less competition in the villages some of the factors like uniform and other big store space can be overlooked.

The Hays County Food Bank - 1684 Words

This semester the agency that I chose to work closely with is the Hays County Food Bank. This is a private nonprofit agency that distributes food to the people who are truly struggling to make ends meet. There is currently no longer a social worker at the food bank, but I did interview my two supervisors. I worked closely with my two supervisors, Jason and Chadwic, while both work for this nonprofit agency and both have a bachelor’s degree, they have very different backgrounds and experiences. The Volunteer Services Coordinator, Jason Kamimoto, achieved his bachelors at a school located in Hawaii. Jason makes sure there is enough volunteers present each day to make every distribution successful. Although this is Jason’s first nonprofit†¦show more content†¦Each day is a different assignment; the clients use our website to know where and when each distribution is everyday that week plus at each distribution it is announced before the distribution begins. (The H ays County Food Bank 2016) The social problem my agency focuses on is trying to end the hunger within the community; we give in-kind benefits of food to clients twice a week. We even do emergency food to people who are truly in need. I’m very fortunate that the agency I chose not only helps individual clients in Hay County, but also supports other agencies within San Marcos such as South Side, Hope and Love, Redwood and multiple other agencies. These agencies serve the homeless, elderly, children, families and individuals who are economically disadvantaged. The requirements are pretty simple the potential client has to live in Hays County and also meet the federal income guidelines, otherwise known as means testing. The individual clients seem embarrassed at first, they try to explain their situation, but I explain to them that I’m not there to judge. When they start to become regulars you can tell they are there to provide for their families. Most of the people who come in are either college stu dents or middle-aged family members. A lot of the clients were white and Hispanic women, who are trying to provide for their family. As the volunteer Coordinator informed me we get our funding through public and private grants, city funding, and even private donations. TheShow MoreRelatedSouthside Community Center Literature Review1502 Words   |  7 PagesJanuary 2016 (Henry, Watt, Rosenthal Shivji, 2016). Families account for 37% of the homeless population (Holtrop, Mneil McWey, 2015). Although the exact number of the homeless population in Hays County is currently unknown, the Hays County Food Bank (2016) reports show 25,120 residents are considered food insecure, including 8,990 children. Approximately 37 percent of the population in San Marcos lives below the federal poverty line, compared with 17.4 percent throughout Texas (Walsh, 2014). 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