EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the counselling of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the extremity for Professional sell skills in Retail management present This is to certify that the present study organic evolution of multi passage sell is carried out by Manav badhwar Batch (08-11). I am glad to forward this partial fulfillment for professional sell skills. Project guide: Ms Manita Matharu Acknowledgement I would care to magnetic core all-encompassingy acknowledge my gratitude and thanks to my instructor who took active part in accomplishing my project. At the very outset, I wish to thank Ms Manita Matharu, who helped me to choose such an evoke topic to make water upon as a full fledged project and steer me at each note interacting with him gave me a completely various view to look at a subject, throug hout its completion. She helped me in giving all the required in formation in a very accommodating manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi line of descent retail gives an opportunity to overcome the limitations of primary existing format of retailing. 2. How multi deal helps the companies to increase their share in market. 3.
How retailers can modify their clients shopping experience by employ multi lane approach. 4. How multi channel has helped retailers! to reduce its cannibalization & increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. send back OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you pauperism to get a full essay, order it on our website:
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