Boston Beer Company Pr Plan

A Public Relations Plan Situation analysis: capital of mammy Beer go with is a shade beer brewery headquartered in Jamaica Plains, Massachusetts. With a team of approximately 750 people, capital of Massachusetts Beer Company prides itself on being a sm altogether business and a small dodge brewery, producing less(prenominal) than six million barrels of beer a year. The company produces surface-to-air missile Adams beer brand and all of its galore(postnominal) varieties (bostonbeer.com). The company goal of capital of Massachusetts Beer is to produce quality American beer, a good that was not available in 1984, when the company was founded. Its communications goals should support that goal. presently capital of Massachusetts Beer has an effective communication strategy in come onwards to manage its image as a small machination brewing company, an American company and a quality manufacturing business of fine beers. From a public relations perspective capital of Massachu setts Beer Company does many things right. It engages its community (both locally and nationally) through hosting beer festivals and other(a) events. (New York Times) It besides uses effective cause marketing through its create from mad material the American Dream Program. (Wicked Local). This is a form of little financing combined with mentoring for start up food and drinkable companies (bostonbeer.com).

Boston Beer Company does an excellent job with media relations, gaining both local and national coverage for seasonal beer launches, events and features on the company, its beers and its founder all in the p ast year. Additionally, both its investor we! bsite (bostonbeer.com) and its brand website (samualadams.com) are visually openhearted and organized well. They are easily navigated and provide form center about the company and its products. Boston Beer Companys main competitor is Heineken, another craft brewery (heineken.com.) Other companies in the industry, much(prenominal) as Anheuser Bush, so outsize Boston Beer Company that it is troublesome to compare them due to their vastly different branding and PR tactics. While Boston Beer Company outshines Heineken in coverage, cause...If you want to whack a full essay, order it on our website: OrderCustomPaper.com

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