Essay --

What Is a Real Woman? Criticism of Existing form Positive Advertising Thinner and melt offner models are being utilise in combination with Photoshop, creating an impossible kayo ideal that is affecting the bodily and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous corpse shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points let on, you never see a scoot in the media of a woman considered beautiful that hasnt been digitally neutered to make her absolutely inhumanely perfect. Since the 1980s, the quest to be thin has shifted from eliminating excess weight to eliminating bulges, or flesh that wiggles (Slender Body 191). It is no longer enough to be thin. The ideal body is also toned, bolted down, and maintains menage bodily margins (Slender Body 191). This nearly impossible beauty caden ce is reflected and enforced by advertisements showing emaciated models selling products to smooth out bumps, reduce wrinkles, or tone the body. The medias depiction of female bodies has a detrimental influence on womens perception of themselves and has come infra fire in recent years. Girls growing up in our media nonsensical culture internalize societys ever-thinning standard of beauty, believing that they smoke never be slender enough. The negative effect of the media has been linked to the bedspread of eating disorders (Never Just Pictures, Thompson). This has led to a public exclaim against impossibly thin, airbrushed models and a demand for more honest advertising. The movement toward body positive advertising is a response to the damaging eff... ...ove, it still rejects fourth-year and disabled women as beautiful. It also renders women with imperfect skin or tattoos as unacceptable. Although Skinnygirl claims to show the average woman in their advertisement, they stil l only signify a limited demographic.Although presented as body positive, Dove, M&S and Skinnygirls advertising campaigns using real women still subscribe to existing beauty standards to maintain firm body margins and reject certain body types as beautiful. Even if well intentioned, advertising for beauty products is inherently not a good place to start the body positive movement because it relies on the consumer feeling like they need to improve themselves to buy the product. Instead of focusing on how to make ordinary women feel beautiful, the focus should shift out-of-door from the body. Women should not feel as if their beauty is their self worth.