Magnolia Essay

In July 1992, Magnolia dope publicly challenged xemexco selling corporation markers of zest o brand juice drinks to match the solid harvest-home discipline of magnolia take drinks and to prove that the zest o does non intake chemical ingredients to preserve their point of intersections. Magnolia claim that there is a big remainder between real fruit drinks that contains at least 10% real juice and artificial fruit drinks which contain less than 10% and wager more on artificial flavoring and chemical preservatives such as sodium benzoate to keep some results from easily spoiling. You are a marketing manager of zest o, what would you do to the public challenge of magnolia assuming a. You arrogatet have at least 10% juice contentb. You have at least 10% juice contentA. evaluate the challenge of magnolia knowing that your ware doesnt have at least 10% juice content would be a great compute of slumping your crossway sales, as a marketing manager of Zest O I wouldnt acc ept the challenge of magnolia because it would lead to downfall of my product Being the marketing manager of Zest-O changing the products name packaging and adding more nutritional content is the best alternative so that the consumers will not focus on the product nutritional content but on the new look of product .B. Accepting the challenge of magnolia would be a great opportunity by increasing the sales of our product in the market by returning the favor in them that what if we prove that our product do have 10 % juice content. Ingredient distinguish is real helpful in determining nutritional content. A lengthy list of ingredients is another clue for the people that our product is not 100 part fruit juice, but rather a fruit flavored drink or fruit juice blend so that the consumers are aware that our product have at least 10% percent real fruit drink, so they wont have to worry about our product safety.