Speaker responce on sport markting Essay Example | Topics and Well Written Essays - 500 words

Speaker responce on sport markting - Essay Example She has travelled the world so I am sure that she understands the cultural aspect of sports marketing particularly when the market is international in scope. The requirements for this had been outlined by Blanchard et al., (2012), underpinning a degree of market heterogeneity that sports marketers should understand. The speaker’s expertise is on television and she offered really helpful insights with regards to producing marketable content. What made her relevant for me in this respect was that despite her generation in terms of the length of her career, she immediately identified mobile communication as the development that would make sports television exciting and very viable today and in the future. I believe that this is the most important part of her presentation. According to her, there is a lot of opportunities and they are within the platform where content could be accessed anytime, regardless of location. She also cited the role of emerging players in the sports telev ision industry brought about by the new capabilities allowed by technology. Based from what she has talked about, it seems to me that there will be a lot of diversity in terms of marketing. This is where I believe I could apply what I have learned in the presentation to my career. She provided the details with how I would be able to maximize marketing opportunities and engage the target market by using the new media such as mobile communication and technologies such as streaming technology. I see several insights that are applicable to marketing events such as the Qatar Olympics. In learning the tools and strategies as told by the speaker, I think that I could create or build a sound marketing strategy for it, one that maximizes its potential as a sporting event. While the speaker began the presentation with an outline of opportunities, she also gave enough materials that allowed the audience to determine that despite the technological